Love & Lovely is a comprehensive cosmetic brand that believes in the power of self-love and the celebration of individual skin tones through every collection we create. Our mission is to challenge the existing beauty standards of 2020 and to redefine the true meaning of beauty.

The inspiration for our brand came from The collection project, where we collected items that idealized and objectified women. It was then that we discovered an Indian cosmetic brand called Fair and Lovely, which is reminiscent of the manner in which women are perceived based on their skin tone, not only in our culture but universally as well.

From this realization, we created the Love & Lovely project to help break these present notions and bring to light the importance of individuality and inclusivity by celebrating self-love and appreciation of all skin tones.

For more information about Love & Lovely, please visit us at:- https://shreyakumra1.wixsite.com/loveandlovely