SAIC REBRANDING MOTION GRAPHICS
Motion Graphics
I) An Odyssey
II) Commencement
Duration / 3 Weeks
Mentor / SAIC D.Studio, Mark Stammers
Tools / Adobe After Effects; Motion Tracking- Rokoko Suit; 3D Modeling- Blender & Cinema 4D.
The Odyssey is an ode to the plethora of the multiperspectivity and multiculturality of designers which the School of Art Institute of Chicago commemorates. It is indefinite, nonlinear, and unbounded in its nature. It embraces each designer’s uniqueness and celebrates every milestone along the way. As the name suggests, we encounter an adventurous and venturesome journey with many milestones which facilitates our unique pathway’s direction. The School of the Art Institute of Chicago’s brand animation transcend the viewers into this world of odysseys. The animation starts off in highly structured manner in a foreign hyper futuristic environment. As time flows, we individualistically intermingle and learn from each other while absorbing the essence of what SAIC has offer, which culminates in the distillation of our artistic beings.
SAIC REBRANDING MOTION GRAPHICS
Motion Graphics
II) Commencement
SAIC values the individuality of each person, which is what makes us unique as designers and separates us from everyone else. The commencement ceremony here at SAIC promotes the same. It is a fun and quirky way to celebrate that individuality, where everyone can dress up in creative and expressive ways. The animation captures the celebratory spirit of the event, with the characters showcasing different gestures and attributes. It is a great way to embrace and celebrate our unique qualities. Rokoko Suits and motion tracking sensors were used to build the various characters.